FranNet Case Study
FranNet is a franchise consulting firm that helps individuals find the right franchise opportunities based on their interests, skills, and…
Number of Units: 100+
If you want to expand your franchise, a strong foundation and marketing plan is key. By working as an extension of your team and in collaboration with your sales department, we are committed to helping you scale your franchise, while ensuring a return on investment.
We don’t believe in cookie cutter solutions. Every brand is unique and so is our approach to growing your franchise.
We believe in quality over quantity. We identify the most effective marketing channels and tactics to attract and convert your ideal candidates.
A sales-marketing alignment is crucial for scaling your franchise. We’ll help design a seamless experience that guides candidates through your process - from click to close.
Today’s most successful franchises don’t try to sell to buyers. They educate them. This provides the scaffolding to help prompt their decision to buy in. We’ll tell your brand’s story to the world, showcase the value of your offering, and clearly explain how buyers will benefit. We take an integrated multi-channel approach to ensure brand consistency across all platforms, allowing you to reach prospects where they already are.
We’ll analyze your current marketing ecosystem and identify areas for improvement and growth.
We’ll help define your growth goals and objectives, including the target markets you want to enter, and the revenue and profitability targets you want to achieve.
We’ll help you develop your multi-channel marketing plan while ensuring alignment around timelines, costs, and outcomes.
Quality attracts quality. Your ideal candidates are looking for a strong brand with values and an offering they can resonate with. We aim to educate and establish trust with potential candidates through consistent and targeted messaging that adds value and encourages engagement. We will regularly measure and analyze your lead generation efforts to identify areas for improvement and optimize your strategy over time.
We’ll help position your brand in a way that offers the most value and incentive to your ideal candidates across various channels.
We’ll develop effective messaging that is consistent across channels and builds trust with your audience.
We’ll collect data and adjust accordingly to ensure we are attracting the right candidates.
Sales and marketing teams go hand-in-hand. Effective communication between the two departments is key to ensuring the wants and needs of potential candidates are met along every step of the sales funnel. We will ensure both departments are fully aligned on goals and progress through tailored training materials and a shared, robust CRM.
We’ll help create a fully robust CRM that ensures leads are properly tracked, managed, and prioritized.
We’ll streamline, automate, and measure results along each step of the sales funnel.
We’ll capture data that provides insight into the candidates’ experience with the brand along every touchpoint in order to find opportunities to improve and educate stakeholders on results.
Multiple was integral in helping our company redefine our brand strategy and mentored us through the process of lead nurturing. They worked hand in hand with our internal marketing team to maximize ad dollars and secure the best ROI. Their team really challenged us to be forward, big-picture thinkers and helped us keep our strategy relevant and meaningful. There were definitely some times when I thought that they knew our niche industry and targets even better than we did! Multiple truly goes above and beyond for their clients. They're responsive, innovative, professional - yet fun - and always exceed expectations!
Cat Moutoux, FranNet
Their attention to detail and mastery of the digital marketing space have yielded tremendous results for our company. From building and launching a new website to implementing a CRM, Multiple keeps their focus on results and makes sure that there is a significant ROI on any dollar spent. The team is quick, responsive, and puts out high quality work. I would recommend Multiple to any business that has a presence online.
Marty Pollack, B Positive
Not only has Multiple helped with big projects like designing and launching a brand new website, they have also been there for the little everyday marketing questions in between. They are extremely well versed and knowledgeable in all things digital marketing and are always willing to help educate me every step of the way. The team is responsive, proactive, results driven, and ahead of the game. Multiple is a true pleasure to work with!
Erin Masters, Trotter Management Services
Multiple is always focused on our bottom line, and they’ve had a tremendous impact on our ability to overcome the pandemic and drive high-quality leads for our sales reps.
Eric Schechterman, Benetrends Financial
Multiple has a great team, and I appreciate how well they all work together to make our lives easier!
Keri Geidel, Brightside Academy
It’s as easy as scheduling a no-obligation free consultation to discuss your needs and goals.
